The movement Portugal #EntraEmCena is an unprecedented project involving artists, brands, public and private companies joined together in a collaborative effort to safeguard culture and its stakeholders at a critical time for the sector.
Under the format of a digital marketplace, this movement will be launched over the next few days and will enable artists to present ideas and secure investment for the concept and development stage. Private and public companies will also be able to come here to find new talent and ideas offered by artists, and set challenges for the development of new art projects, selecting the ones that they wish to sponsor straight away.
Thus, in this unique movement, EDP Foundation joins entities with a history of supporting and investing in culture, such as AGEAS, Ágora – Cultura e Desporto do Porto, Altice, BPI, Caixa Geral de Depósitos, Centro Cultural de Belém, EGEAC, Fidelidade, Fundação Calouste Gulbenkian, Fundação EDP, Galp, Imprensa Nacional – Casa da Moeda, Millennium BCP, MEO, Montepio, NOS, Novo Banco, OPART – Organismo de Produção Artística, Renova, Sagres, Santa Casa da Misericórdia de Lisboa, Superbock Group, Teatro Nacional de São João, Teatro Nacional D. Maria II, Viúva Lamego and Vodafone. The movement will also receive technical contributions from companies such as Academia de Código, Casper, Hi Interactive, Lohad and Outsystems. It will also have the institutional support of the Ministry of Culture.
According to Miguel Coutinho, EDP Foundation’s board member and executive director, “supporting national talent is one of the strategic pillars of EDP Foundation’s activity, which is an artistic production entity, one of the principal arts patrons in Portugal, and the promotor of two of the most relevant awards in the sector: the EDP Foundation Art Grand Prize and the EDP Foundation New Artists Award. Therefore, it makes sense for us to take part in a movement supporting the cultural sector at this critical time”.
Aware that this is a particularly challenging moment for all of those who have had their sources of income cancelled or postponed, the idea behind this movement is that these collaborations based on a digital platform will generate more investment in this sector and in projects which may take place now, from home, when normal activities are resumed or throughout the next year.
This movement represents a global investment of over one million euros, through this platform, used for projects which individually cannot go over 20 thousand euros. Many more entities will be able to join it too. So that culture will not become yet another victim of the coronavirus, this transformative movement “enters the stage”, wishing to preserve the cultural identity and sustainability of the country – now and always.